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Context is King

The virgin will conceive and give birth to a son and they will call him Immanuel, a name which means 'God-is-with-us'
Isaiah 7:10-14; Psalm 24:1-6; Romans 1:1-7; Matthew 1:18-24

Sermon Week Fourth Sunday of Advent Cycle A

Scripture Summary Matthew 1:23

It’s been almost 25 years since Bill Gates coined his famous phrase “content is king” -- ushering in the Internet era and a new way of communication and consumption for consumers. Today, we live in a world where the mediums of social media and the smartphone dictate the way we interact with content and how we communicate. Thus, the “content is king” era of the ’90s has been replaced today by the “context is king” generation.

Way back in the late 1960s, a similar shift began to emerge. It was then that the Canadian philosopher Marshall McLuhan coined his famous phrase in his book, “The Medium is the Message.” This encapsulated his view that television and other electronic means of distributing information had a powerful influence on art, science, and religion. And he predicted the printed book was destined to disappear. We can only imagine what McLuhan, who died in 1980, would be writing about in today’s wired world.

Some said that 95% of what he was saying was just babble. Others said that they were not able to criticize him because they didn't understand 95% of what he was saying. Varied as the opinions and interpretations have been, most people who read him seriously seem to agree that the 5% that is left is good -- that McLuhan was saying something that all of us need to hear. His central thesis was that we have left one era of human development and have entered an entirely new era. And that is a cycle that has repeated today.

For McLuhan, the medium is not just a container for the message -- the medium is a process, it's an environment – it is, in fact, the message. And if you will take this thesis and apply it against the background of what you know about the New Testament, it may bring it to light for you in a whole new way.

Think for a moment! The Good News of the New Testament is Good News about how much God loves you: The God who created you loves you with an infinite love and is [...]


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